Lead Generation and Sales

Lead Generation

Our automated business development process takes the dirty work (prospecting) out of your hands and lets your sales team focus on what they do best—moving sales through the pipeline to closure. B2B Contact's team has extensive experience in generating quality sales opportunities to a multitude of hierarchies, functions, and verticals. Working as an integral part of your sales team, we utilize our multi-touch point approach (phone, email, and post mail) to develop quality leads. The beauty of our automated process is that we can pass the lead to your internal sales team at any point in the process—or take it all the way through to the signed contract. By using our lead generation system, you'll truly unlock your sales pipeline.


Business Development Managers

Many sales organizations today are faced with the challenge of having a need to bring on a new sales representative without having the ability or resources to do so. Our experienced calling center/business development representatives can fill the void, and can work with any commercial CRM system. All of our business Development Managers are trained through the Sandler Sales Institute, and have an average of 5 years selling experience. We are not simple appointment setters, but a true team of experienced Business Development Managers.


Channel Development

For most businesses, a vital part of growth is in successful channel development. B2B Contact has a system in place to make channel development much easier—and faster. We can recruit resellers to add to your channel and match you with partners to help fund your marketing campaigns. In addition, we'll tap into our broad base of contacts in organizations that are in a constant state of searching out mutually-beneficial partnerships. And we can work with you to help forge superior cooperative marketing campaigns that make sense. Through several strategic partnerships, we also have the ability to help you manage software, license and key registration/distribution, and even to manage your channel web marketing for consistent messaging.

Email Campaigns

Forward—thinking businesses have discovered the effectiveness, ease, and value of email campaigns—but many are unaware of the regulations that they're required to follow. B2B's email campaigns are all guaranteed to be 100% CAN-SPAM compliant. By including our expertise in email campaigns as part of our automated business development model, we've successfully increased pipelines for our clients by as much as 150%. A major factor in email campaign success is the ability to gauge trends and patterns—and to effectively react. Our process is an agile one, so we're able to analyze results through a custom-built tracking application and make appropriate changes and adjustments on the fly. Through our use of best in class technology, we will add the flash and eye appeal to drive your results to the highest expectations.

Pay Per Click - PPC

The Rules Have Changed: 95% of B2B Purchases Start as a Web Search. PPC advertising is a very cost effective, targeted, measurable and fast way to generate leads. That said, you still need to integrate PPC into your demand generation process. B2B has incorporated PPC lead generation as an integral part of the B2B proprietary "Demand Generator" methodology. Every lead generated through PPC is qualified and nurtured to maximize client value.

Face to Face Meeting Generation

Your talented sales representatives are at their best when they are sitting in front of the decision maker. And prospecting is best done by those who are best at it, we have cold calling specialists, they love it! Can you say the same of your sales team? There is a dynamic difference in personality between most field sale executives, and business development people. One loves to be in front of the client, closing business, the other likes calling on the phone, driving new business, our business development team is trained, and ready to make your pipeline soar. Keep your sales team on the road and let us fill their calendars with appointments with quality leads. We can add appointments and details directly to their calendars, drastically reducing the time your salespeople spend on the phone—and dramatically increasing face time with buyers.

Major Account Penetration

Enterprise-level customers present an additional sales challenge—determining who the key decision-maker is, and then getting in front of him. We can work through your enterprise targets and identify the right influencers and decision-makers and in turn schedule in-person meetings or conference calls/webinars for your sales reps. By using our multi-touch approach, we’ll build awareness of your offerings by presenting targets with webinars, newsletters, white papers, and more.

Service Contract/Warranty Conversion

By outsourcing the service contract and warranty sales process, you'll allow your internal team to focus on generating new business. We can act as a part of your team to follow up with existing clients to help keep them under contract and to create highly profitable long-term relationships. B2B can automate the renewal process based on deadlines through email and web forms, and increase your annual bottom line through simple follow-up and regular contact processes.