Marketing

Direct Mail

In an environment where returns on direct mail campaigns are thinning daily and paper and postage costs are escalating, it’s vital to partner with an experienced marketing team to maximize effectiveness. By including our direct mail programs as part of our multi-touch point approach, we ensure that direct mail is an effective facet of your marketing mix. And with proven tracking methods, we can measure the success of a given campaign in order to build on success and eliminate inefficiencies.


Email Campaigns

Forward-thinking businesses have discovered the effectiveness, ease, and value of email campaigns—but many are unaware of the regulations that they’re required to follow. B2B’s email campaigns are all guaranteed to be 100% CAN-SPAM compliant. By including our expertise in email campaigns as part of our automated business development model, we’ve successfully increased pipelines for our clients by as much as 150%. A major factor in email campaign success is the ability to gauge trends and patterns—and to effectively react. Our process is an agile one, so we’re able to analyze results through a custom-built tracking application and make appropriate changes and adjustments on the fly.

Pay Per Click - PPC

The Rules Have Changed: 95% of B2B Purchases Start as a Web Search. PPC advertising is a very cost effective, targeted, measurable and fast way to generate leads. That said, you still need to integrate PPC into your demand generation process. B2B has incorporated PPC lead generation as an integral part of the B2B proprietary "Demand Generator" methodology. Every lead generated through PPC is qualified and nurtured to maximize client value.


On Demand Video Presentations

B2B Contact is a trained, experienced Adobe Connect partner. This gives us the capability to create stunning web-based video presentations for our clients. With our on-site, state-of-the-art film studio or off-site capabilities, we can work with you to create a sure-fire video winner. And because all of the presentations we produce are Flash based, your presentations can be seen on virtually any computer—at any time!


Webinar/Event Recruitment

Nobody likes an empty seminar room. For the handful of attendees who do show up, it feels like a waste of time, and for the presenter, it’s embarrassing and disappointing. Working with B2B Contact will drastically improve your event participation: registrants will join webinars, and seminar rooms will fill up as planned. And the few who don’t show as expected will be contacted by our sales team. Our clients take advantage of our proven process of ensuring that the right decision-makers are in the seats at your next event. Before the event, we’ll make sure the right people are contacted. And we’ll remind them a few days before the event. Once the event has passed, we’ll be sure to follow up with all registrants—not just attendees.


Graphic Design

First impressions are extremely important. Our graphic design services are sure to help you create a corporate identity that is unique, effective, and memorable. Furthermore, we’re able to translate your identity across multiple platforms, from direct mail materials to email marketing campaigns and from business collateral to advanced video presentations.


Newsletter Design

B2B Contact is experienced in the layout, content gathering, subscription building, deployment, and follow-up of electronic newsletters. By using a proven method of analyzing results and adjusting to reader actions, we continually work to improve your newsletter—making it a truly valuable sales tool for your organization.